O2O

Simply using your ERP system as the source of product and inventory data across all your channels isn’t enough. If there is too much of a delay in the refreshing of data, you could still be sharing incorrect information with your clients. Price differences could be discussed and adjusted, but inventory inconsistencies can lead to problems that are more difficult to fix. Imagine: your client needs one of your products with some urgency. So much [...]

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Online-to-offline commerce is a business strategy that is a customer journey that has both online and offline phases. Online-to-offline commerce (O2O), identifies customers in the online space, such as through emails and internet advertising, and then uses a variety of tools and approaches to entice the customers to leave the online space. An example of such a journey would be a buyer searching for a product online, visiting a warehouse or showroom to view the [...]

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Everyone knows why web stores love mobile: phone and tablet-toting customers can swipe, browse, buy, and bookmark more for later, all while standing in line for the bus. Here are three urgent reasons your B2B web store needs to go mobile… now. Orders Aren’t Everything Let’s start with the myth that mobile’s main strength is the B2C impulse buy. Even if your B2B clients aren’t placing orders from their phones, they still use mobile in [...]

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Given recent, widely published application and data breaches at well-known companies, worries about cloud and general IT security are not likely to diminish anytime soon. As is the case in other areas, cloud security, too, is subject to misconceptions.    As a special, prominent use case for the cloud, the internet of things (IoT) is often seen as high-risk, because unauthorized access and malevolent intent could damage data and communications as well as connected sensors [...]

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