CRM, aka Customer Relationship Management, is a technology used for managing an organization’s interaction with its potential and current customers. CRM systems leverage data analysis regarding the customer’s history to yield improved and focused business relationships.
Primarily, CRM’s goal is to strengthen customer services, drive sales growth, and retain existing customers. While CRM gets frequently associated with sectors like sales, marketing, banking, and telecommunications, it has started making a significant impact on sports, especially football, in recent years.