Popmart, a brand synonymous with joy and excitement, has revolutionized the toy industry with its unique blind box concept. The meteoric rise of popmart highlights the importance of customer engagement and efficient business operations. One of the key tools enabling this transformation is Customer Relationship Management (CRM) software. In this article, we will explore how popmart leverages CRM and business software to stay ahead in the competitive market. We will also delve into the specifics of Multiable M18 CRM, a noteworthy solution for Singapore businesses.