In the era of digital transformation, e-commerce business has redefined the way we shop, bringing products and services to our fingertips with unparalleled convenience. From small-scale entrepreneurs on platforms like Carousell and Facebook Marketplace to colossal giants such as Amazon and Alibaba, e-commerce has leveled the playing field, offering infinite opportunities for businesses to flourish online. At the heart of this transformation lies innovative business software, which streamlines operations, enhances customer experiences, and drives sales. Among these tools, Customer Relationship Management (CRM) systems have emerged as indispensable assets for e-commerce businesses, propelling them towards sustainable growth and success.